Content seeding is basically creating a resource than can serve as reference in many pages on your website, social media post and channels, and can also be used by other media.
Without much Ado, let’s go into this content seeding concept properly so you can understand this fully.
Basic seeding and advanced seeding: difference in content distribution
You can do it in two ways. With simple content seeding, you only spread your content on your own channels (website, blog(s), own social media channel).
If necessary, a few influencers are also used. The simple seeding on a few channels is of course cheaper.
However, simple content seeding also places higher demands on your content.
The topics and design of your content must be of a very high quality so that there is a chance that it will go viral, Chaktty said.
You put more effort into advanced content seeding. Here, content is sown much more broadly and many channels and influencers are involved.
In addition to your own channels, you also use other social media platforms, blogs and other websites.
Extended seeding also means integrating media in a targeted manner in order to place your company with content digitally (but also in print).
The broad distribution of content on numerous channels naturally also increases the chance of significantly increasing the reach.
This is how it works in detail – it’s strategy and implementation
Measure content seeding success
At the end of the content seeding there is the measurement of success: how did the awareness develop or how did the sales develop as a result of seeding the content?
Important for measuring success is the recourse to the set goals.
For example, if you want to increase traffic to your website, you can use website analytics tools to evaluate its success.
Social listening and social media monitoring tools are helpful to find out how the response to your company has changed, as reported by techpally.
On the other hand, you can use download numbers and sales numbers to measure the success of content seeding in connection with increasing leads and conversions.
You should avoid this when seeding content
Ideally, successful content seeding ensures that your content spreads almost independently after publication.
But whether the spread will be a sure-fire success also depends on how you proceed with content seeding. There are a few approaches you should definitely avoid:
You shouldn’t just distribute content across a large portfolio of blogs and websites – the quality and relevance to the target group is crucial!
You should refrain from buying likes, shares and reviews. Not only that purchased likes, shares and reviews can now be recognized by search engines and thus have a negative impact on the ranking.
You will also damage your reputation if users recognize the likes etc. you have bought.
Successful content seeding requires a combination of owned media, shared media and paid media, says businesspally experts.
Therefore, make sure that you do not exclusively pursue a paid media strategy (Facebook Ads, YouTube Ads, etc.).
Purely commercially motivated content is also not helpful if you want to seed your content successfully. Therefore, make sure that you are original and varied.
Sending impersonal emails to huge mailing lists makes little sense.
A good content seeding campaign always identifies the really relevant multipliers and approaches them with personal mailings and phone calls.
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